THE RELEVANCE INITIATIVE
By adding clear call-to-actions and creating a great user experience,
we tripled their monthly donation revenue
01
The Problem

The organization needed a new website that would bring its web presence up-to-date and increase its brand awareness and its engagement with its local community online. It was especially important that the range of charity services should be made obvious at first glance and also increase their monthly donors.


The organization knew their brand needed refreshing, or possibly rebranding. They needed a new logo and branding identity that would reflect their goals and values as an organization and also communicate their mission in a way that would make people connect to the organization.

02
The Strategy

Our Strategy & Discovery sessions helped us to understand their goals and what they wanted to achieve with the website. We helped them to create a website with a great user experience and provided a very easy navigation experience. We developed the website on a content management platform that gives the organization greater control. We added a clear call-to-action on every page to encourage donation. We added a clear call-to-action on every page to encourage donation keeping the goal of donations in mind, we built designed and built features on the website that displayed authenticity and social proof of the organization.

Happy with our services, the client then signed on to our website maintenance plans and we’ve been supporting them ever since.

03
The Result

The website saw a 17% lift in session time, a 38% increase in each overall session, and a 212% increase in social media traffic. They also recorded over 100 added monthly recurring donors over the period of 5 months after the website launch which tripled their monthly donation revenue.

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